Nissan has jumped the gun a little by pre-releasing three official images of the upcoming 370Z. From what you can see here the more organic approach, compared to the angular 350Z, gives the updated car a stronger connection to earlier Z models, most notably the 240Z. Nice! Only a very short message was released with the images, which confirmed the 370Z will make its public debut at the LA Motor Show on 19 November.
What Nissan have been more forthcoming with is their deal with Electronic Arts’ new console game Need for Speed: Undercover, which will enable gamers to beat reality by one day.Need for Speed: Undercover goes on sale in the US on 18 November. Nissan’s Vice-President of Marketing in the US, Christian Meunier, is pretty happy about the match too, “By launching the all-new 2009 Nissan Z first through Need for Speed: Undercover, we also gain the spirit and energy that EA gamers experience so strongly. Together with EA, we have truly integrated the all-new 370Z in the overall game experience in a meaningful, multi-layered and profound way.”
More images and full press statements after the jump.
All-New 2009 Nissan 370Z Coupe Readies For Debut
Nissan offers the first look at the upcoming 2009 370Z Coupe, which makes its world debut at the Los Angeles Auto Show on 19th November. The all-new 2009 Nissan 370Z, the first full redesign of the iconic Nissan Z since its reintroduction as a 2003 model, solidifies the strengths of its predecessor with an unmatched balance of performance, style and value. The all-new Z will go on sale at Nissan dealers in early 2009.
Full details of the vehicle will be released on 19 November.
ALL-NEW 2009 NISSAN Z MAKES ITS WORLD DEBUT IN EA’S NEED FOR SPEED UNDERCOVER
EA and Nissan shift into high-gear this holiday! TheNeed for Speed series continues the tradition of featuring the most desirable cars as Black Box, a studio of Electronic Arts Inc. (NASDAQ:ERTS) and Nissan today revealed the highly-anticipated all-new 2009 Nissan 370Z. This marks the first time an auto manufacturer has partnered with a videogame company for the world premiere reveal of a car. The Nissan ZÒ will be available exclusively in this holiday’s hottest action driving title, Need for Speed™ Undercover, available in North America on November 18 and in Europe on November 21.
“For the past 15 years, Need for Speed has helped define contemporary automotive culture by bridging the gap between gamers and the world’s hottest cars. As such, we are very excited to partner with one of the automotive powerhouses today to exclusively reveal the all-new Nissan ZÒ,” said Keith Munro, vice president of Marketing at Electronic Arts. “Need for Speed is about style, fast-paced action and power; this is definitely a car made for Need for Speed fans. Come November, they’ll be able to test drive the all-new 370Z in the game before the car is released on the market.”
“Our relationship with EA has been instrumental in bringing the Nissan brand to a passionate and unique audience,” says Christian Meunier, vice president, Nissan Marketing. “By launching the all-new 2009 Nissan ZÒ first through Need for Speed: Undercover, we also gain the spirit and energy that EA gamers experience so strongly. Together with EA, we have truly integrated the all-new 370Z in the overall game experience in a meaningful, multi-layered and profound way.”
With the signature boomerang headlights and taillights to the enhanced powertrain, Need for Speed Undercover designers worked closely with Nissan to accurately replicate the overall look, feel and performance of the all-new Nissan ZÒ. From the game’s opening moment, players will be thrust right into the action with gamers whipping the 370Z in-and-out of traffic at high speed.
The all-new 2009 Nissan 370Z is a super evolution of the iconic Nissan ZÒ, building on the strengths of it’s predecessor, finding the sports car “sweet spot” in performance, style, and value. The 2009 Nissan Z marks the first full redesign of the Nissan ZÒ since its reintroduction as a 2003 model.
The all-new 2009 Nissan 370Z Coupe will be unveiled at the Los Angeles Auto Show on November 19, hitting dealerships in early 2009.
Need for Speed Undercover takes players back to the franchise’s roots and re-introduces break-neck cop chases and spectacular highway battles. Players discover a world of high-stakes and high-speed action in some of the world’s hottest cars. The all-new Heroic Driving Engine propels the action forward as players experience the dramatic story through spectacular Hollywood-style live-action in-game movies.
Need for Speed Undercover is being developed by Black Box in Vancouver, B.C. The gamewill be available for Xbox 360® video game and entertainment system, PLAYSTATION®3 computer entertainment system, and Wii™ as well as the PlayStation®2 computer entertainment system, Nintendo DS™, PSP® (PlayStation® Portable) handheld entertainment system, PC and mobile. www.needforspeed.com
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